Not all Oway hair color is ammonia-free, which gives our stylists flexibility to choose the right system for your color goals.

• Ammonia-Free Options: Oway Hcolor is a permanent-to-demi-permanent, ammonia-free color system offering high shine and up to 100% gray coverage. Hnectar is an ammonia-free, semi-permanent and toning system designed for nourishing color, glossing, tone-on-tone results, and camouflage effects.

• Agricolor: An ammonia-based, permanent-to-demi-permanent system offering completely customizable, full-coverage color with cool-leaning results, from soft toning to deeper effects.

With multiple Oway color systems to choose from, your stylist can customize your service around the look and level of coverage you want.

Oway’s four color systems give our stylists plenty of flexibility to personalize your color, from subtle toning and shine to full coverage or creative color.

• Hcolor (Permanent to Demi-Permanent): Ammonia-free color with high shine, 100% gray coverage, and neutral-leaning results.
• Agricolor (Permanent to Demi-Permanent): Completely customizable, full-coverage, ammonia-based color with cool-leaning results, from soft toning to deeper effects.
• Hnectar (Semi-Permanent & Toning): A treatment-based color infusion for tone-on-tone coloring, glossing, toning, and camouflage effects.
• Hmelt (Fashion Color Direct Dye): From bright rainbow color to gentle tonal effects, Hmelt can also be custom mixed into colored hair baths and masks.

Together, these systems give your stylist more ways to tailor your Oway color experience to the result you’re looking for.

If scalp sensitivity is a concern, Oway offers ammonia-free color options along with a product specifically designed to help protect the scalp during technical services.

Hcolor is an ammonia-free color system formulated with ingredients including biodynamic wormwood, organic sweet clover, a kale protein blend, jojoba oil, and upcycled ethical caper scraps.

For added protection, Oway Hscreen can be applied before color or other technical services. It creates a protective film between the scalp and the product, helping reduce skin sensitivity and prevent patches and redness.

Be sure to let your stylist know about any known sensitivities before your service so you can talk through the Oway options available.

Yes. Oway Hcolor is ammonia-free and provides up to 100% gray coverage, so choosing ammonia-free color doesn’t mean giving up coverage or shine.

Hcolor is known for high-shine results and features ingredients including jojoba oil and a kale protein blend to help condition and hydrate the hair. For clients who want gray coverage, your stylist can customize the Hcolor formula and processing to achieve the desired result.

Oway color formulas feature a thoughtful mix of botanical extracts, oils, proteins, and plant-derived ingredients chosen for their cosmetic benefits. Depending on the formula, you may find ingredients such as:

• Biodynamic Hibiscus Extract: Rich in anthocyanins, organic acids, and vitamins, with powerful antioxidant properties.
• Organic Perilla Oil: Rich in fatty acids to nourish the hair fiber and help soothe the scalp.
• Ethical Date Oil: Sourced from Burkina Faso, with nourishing and elasticizing properties that help improve the hair fiber’s structure over time.
• Cotton & Rice Proteins: Help support body, strength, moisture retention, volume, and frizz control.
• Moringa Peptides: Rich in proteins, vitamins, and minerals and used to help counter the effects of pollution.
• Rice Bran & Jojoba Oils: Help soften, moisturize, smooth, and nourish dry hair.
• Phytoceramides: Plant-derived lipids that help replenish and regenerate the hair’s external cuticle barrier.

The exact ingredient blend varies by Oway color system and formula.

The word Agricosmetics combines agri, meaning earth, and cosmetics, meaning beauty, to express Oway’s approach to beauty rooted in agriculture.

At Ortofficina, Oway’s agricultural estate in the Bologna hills, plants, herbs, and flowers are cultivated using biodynamic methods and become part of the active ingredients used throughout the brand’s formulas. Oway also incorporates organic ingredients, plant-derived alternatives, and upcycled materials into its approach to professional hair care.

For clients, it’s a more thoughtful connection between where ingredients come from, how they’re cultivated, and the professional formulas used in the salon.

If you’re pregnant, nursing, have known sensitivities, or are undergoing medical treatment, it’s always a good idea to discuss hair-color services with your physician or healthcare provider when appropriate and let your stylist know before your appointment.

Oway offers different color formulations, including ammonia-free options such as Hcolor and Hnectar. Your stylist can talk you through the Oway options available for your service so you can make an informed choice with your healthcare provider’s guidance when needed.

Oway’s packaging philosophy is part of its broader approach to conscious beauty. The brand uses glass and aluminum packaging, choosing materials for their protective qualities and recyclability while working to reduce the use of conventional plastic.

It’s another way Oway extends its thoughtful approach beyond the formula itself—from the ingredients inside to the materials used to package them.

Absolutely. Oway Hmelt is a fashion color direct-dye system that can create everything from bright rainbow color to gentle tonal effects.

Hmelt can also be custom mixed into colored hair baths and masks, giving your stylist even more flexibility to personalize your look. The formula features Fairtrade phytopigments, organic curly dock, and mullein.

Whether you want a statement shade or a softer tonal effect, Hmelt gives you plenty of room to get creative.